Your website is the chance where you can make the first, and often the last impression on your prospects and customers.

And even if your ideal customers are not on your website per se, you still have the chance to impress them. Think of your banner ads appearing on a third party website, HTML templates of your e-newsletters and the logo of your brand that might be featured on blogs.

how do you pull this off, sometimes within mere seconds of the customer landing on the page? With effective web design, that's how.

For web design to be effective, it has to Help the reader perform the intended task without confusing him/her Look good on all devices, from widescreens to tiny mobile phones Have clear calls to action and keep the needs of the reader on top of the mind